As the web continues to develop and evolve, more and more websites are starting to rely on SEO (search engine optimization) companies in order to improve their performance. In fact, most websites now feel that having an SEO campaign is an essential part of their marketing strategy.
Some people are still on the fence as to whether or not they should employ SEO services for their website. These people are often confused given all the amount of information and misinformation they come across the web.
To be sure, some of the information that they go through are indeed real. Others are just the different kinds of garbage that pollute cyberspace. Some lies are proliferated by the industry itself which seeks to overestimate their own capabilities or simply make false promises to make people think that they are worth it. Some are just trying to ruin the industry because they hate the competition.
Launching SEO campaigns does have benefits, but there are also disadvantages. Below is a short rundown of some of the pros and cons of conducting an SEO campaign.
Increased presence on the internet
The internet is one big place. There are so many different websites out there which are all competing for attention. Getting the attention of users all over the globe is a huge issue. Websites need all the help that they can get to succeed in drawing the attention that they need.
SEO campaigns can help with that. SEO campaigns help improve the presence of websites on search engine return pages (SERPs). SERPs, for the uninformed, are those pages that provide a list of recommended websites that search engine users can visit. The websites are listed based on rank which in turn is based on relevance and content.
Steady and concrete improvements to traffic
Website traffic is one of the biggest indicators if a website will live long and prosper, or crash and burn. A lot of websites depend on traffic in order to survive. The great thing about SEO campaigns is that they generate steady, but concrete improvements to a website’s traffic flow.
Having a good SEO campaign results in increasing the website’s ranking on a search engine’s search engine return pages (SERPs). When the rank is high enough they will be rewarded with a placement on the first page. Some studies have revealed that 60% of clicks on a search engine are made on the first page. This should be enough to give a good idea of just how beneficial a good rank can be for a website.
One of the greatest things about launching an SEO campaign is that they are relatively cheap compared to other marketing strategies. The pay off and return on investment is also very high as the results produced by SEO campaigns are extremely good for almost any website.
Slow marginal improvements
One of the disadvantages of an SEO campaign is that it tends to take a long time for it to produce any real benefits. This is something inherent in the system. It really takes awhile for an SEO campaign to produce the expected results.
It takes a long time to get an ROI
Another disadvantage of launching an SEO campaign is that it will take a long time for the investment to bear fruit. Websites that invest in SEO campaigns know and understand that the long time it takes for an SEO campaign to give results means that it would even take a longer time for them to get a return on their investments.
What it all boils down to
SEO operations are still one of the best ways to improve a websites performance. To be sure, there are some drawbacks, but that has not stopped other websites from employing SEO services. This is because the advantages and benefits of SEO services far outweigh the drawbacks entailed when employing an SEO company or practitioner.