How Keynote Speakers Must Write Their Speech

Delivering a keynote speech is really fun and perhaps the best part is that most keynote speakers earn more money. But most of the time, people interchange the terms “keynote,” “speech,” “seminar,” and “workshop.” By clearly defining the needs of your client, you will be able to determine if what they really want is a keynote speech.


Now, if you are given the task to deliver a keynote address, you must plan what your message will be. You must first meet with the organizer and host to talk about and settle the goals of your presentation.

Then, you need to write your speech, but how exactly would you do this? For a short speech, it would be smart and simple to split it into three parts. It is natural for people – speaker and viewers alike – to remember things in threes.

However, a keynote speech is different. There is a big gap between a five-minute speech and a one-hour speech. It is easier to lose your way in the text if the speech is longer. You might still get lost even if you have a good outline.

It may take half a day or a few hours to finish a short speech. For keynote speakers, it might take you a week or even longer to draft, edit, and finalize a keynote speech. Outlining and organization could save you a lot of hours for revisions.

Begin at the End

Consider what you want your audience to do and what would make them be inspired to act after listening to your speech.
All the things in your keynote address must build up to call-to-action. Your speech would be boring if you telegraph it or bring your audience in a straight line.

Split the Speech into Three Sections – and Break Them Up into Three

It is difficult to deal with a 30-minute speech by breaking it up into three parts of 10 minute each. Take those three parts and split them into three. You will now have a total of nine parts of around three minutes each, and you could work on them individually until they are polished.

Many keynote speakers take this as a technique because this ensures a balanced speech on each part. If you just write out the whole text, the structure may go wrong.


If you do not have anything else on your speech but statistics, your audience would probably look for blunt instruments and sharp objects.

Any kind of repetition should have a goal. Strong keynote speakers have a variety of things in their speech: samples from history, interesting numbers, metaphors, new ideas, and stories of real people.

A good speech does not just connect those things together. It should be able to weave everything like a tapestry and let the audience experience a roller coaster ride.

SpeakersTake a look at every part of the speech and determine what emotion the audience would feel. Then, find out about how they would feel about before and after the section. It must not be repetitive or random. Even if you are discussing about a challenging issue, such as bad economy or hunger, there is a reason you are delivering the keynote – and that reason is the prospect of change. One hour of “this is an awful problem” or “thank you for giving me the chance to speak” will not work.

Keynote speakers must give the audience a spark of hope that they could make a difference. Discuss stories about ‘normal’ people – not geniuses or billionaires – who made a difference. If you can, local people would be great. Perhaps, there is someone in the audience who is moved by this issue or has been an advocate. The story of that person is precious. Do not begin with it, but rather end with it.


Any kind of repetition should have a goal. Strong keynote speakers have a variety of things in their speech. Click web site here you get a lot about keynote speakers.