There’s millions of myths floating around the internet. Not all of them are related to pop culture and celebrity, a lot of them are about technology and how to get better return on your investment of time and management. In fact, you will find that when trying to focus on SEO, you will run into a lot of ideas that make sense at the time, but will only cause problems for you in the future. There are a lot of mistakes that bloggers make, and fixing them may be a complicated task. Instead of trying to fight a losing battle, it may be important to hire a SEO firm to come in and fix the mess, and restore traction within search engines. Highlight the mistakes that many make is simple, because it’s rampant. The following are just a few of the problems that are still posing issue for bloggers, webmasters and small business owners that set up websites.
The Link Issue Continues
All major search engines frown upon buying links. You can definitely still buy links if you absolutely want to, but you better look at the URL closely. Not only that, make absolutely sure that you’re not just frivolously purchasing batches of these. When you hire a good SEO firm, they will not advocate the bulk purchases of these, and will try hard to remove the negative ones that are effecting your overall rank. Irregular linking activity is one of the biggest red flags that you’re going to see come up with optimization.
There are some legitimate linking strategies out there, but if you’re engaging in them through the use of directories, or low cost forum marketing, you are going to be disappointed when your traffic breaks down or completely dwindles.
Hiring The Wrong Content Writer
Blogging is a grand way to get your ideas down in a digital format. However, if you rely only on content to lead the way, and you’ve hired someone to do it for you, be very careful. Read through all the things that you’re handed, and do not post anything without running it through a plagiarism checker. Don’t accuse any writer of duplicate content until you have a firm handle on proof. Not only that, never post duplicate content, spun content, or anything that has been placed on another site before. Even if you purchase a pack of PLR items, don’t do it. Instead, have a SEO firm do the work for you and ask for optimal marketing in this regard. Do not copy, and never post large amounts of quotes unless you’re running a “quotes” site.
Page Rank is Hit Or Miss
Websites today don’t live on PageRank alone. Don’t assume that if you have a PR 3/10, you’re doing something bad. Some of the biggest sites in the world only get around PR 5 or PR6 sometimes. Always be careful with this, and try to just work on optimization from a professional standpoint. In fact, you won’t even have to worry about this when hiring a SEO firm, because they will be the ones worrying about it for you. Professionals look at the nuances of PageRank and don’t really rely on it for the crux of their implementation strategy. Some sites can have PR 9/10 and deliver no value to you if they link to you. Furthermore, you could be sitting on 9/10 rankings and get no traffic, so don’t assume it’s the Holy Grail, because it’s not.
The one reason that you should definitely hire a SEO firm is simple, you won’t have time to manage all the moving parts associated with SEO, SEM, or any aspects of internet marketing. You may have wishful thinking, but when it comes down to it, you’ll find that it is a very involved, lengthy process.