The Pros and Cons of SEO

As the web continues to develop and evolve, more and more websites are starting to rely on SEO (search engine optimization) companies in order to improve their performance. In fact, most websites now feel that having an SEO campaign is an essential part of their marketing strategy.

Some people are still on the fence as to whether or not they should employ SEO services for their website. These people are often confused given all the amount of information and misinformation they come across the web.

To be sure, some of the information that they go through are indeed real. Others are just the different kinds of garbage that pollute cyberspace. Some lies are proliferated by the industry itself which seeks to overestimate their own capabilities or simply make false promises to make people think that they are worth it. Some are just trying to ruin the industry because they hate the competition.
Launching SEO campaigns does have benefits, but there are also disadvantages. Below is a short rundown of some of the pros and cons of conducting an SEO campaign.

Increased presence on the internet

The internet is one big place. There are so many different websites out there which are all competing for attention. Getting the attention of users all over the globe is a huge issue. Websites need all the help that they can get to succeed in drawing the attention that they need.

SEO campaigns can help with that. SEO campaigns help improve the presence of websites on search engine return pages (SERPs). SERPs, for the uninformed, are those pages that provide a list of recommended websites that search engine users can visit. The websites are listed based on rank which in turn is based on relevance and content.

Steady and concrete improvements to traffic

Website traffic is one of the biggest indicators if a website will live long and prosper, or crash and burn. A lot of websites depend on traffic in order to survive. The great thing about SEO campaigns is that they generate steady, but concrete improvements to a website’s traffic flow.

Having a good SEO campaign results in increasing the website’s ranking on a search engine’s search engine return pages (SERPs). When the rank is high enough they will be rewarded with a placement on the first page. Some studies have revealed that 60% of clicks on a search engine are made on the first page. This should be enough to give a good idea of just how beneficial a good rank can be for a website.

Low cost

One of the greatest things about launching an SEO campaign is that they are relatively cheap compared to other marketing strategies. The pay off and return on investment is also very high as the results produced by SEO campaigns are extremely good for almost any website.

Slow marginal improvements

One of the disadvantages of an SEO campaign is that it tends to take a long time for it to produce any real benefits. This is something inherent in the system. It really takes awhile for an SEO campaign to produce the expected results.
It takes a long time to get an ROI
Another disadvantage of launching an SEO campaign is that it will take a long time for the investment to bear fruit. Websites that invest in SEO campaigns know and understand that the long time it takes for an SEO campaign to give results means that it would even take a longer time for them to get a return on their investments.

What it all boils down to

SEO operations are still one of the best ways to improve a websites performance. To be sure, there are some drawbacks, but that has not stopped other websites from employing SEO services. This is because the advantages and benefits of SEO services far outweigh the drawbacks entailed when employing an SEO company or practitioner.

Increase Web Traffic with the Latest SEO Trends

Online marketing is considered as one of the popular businesses that we have these days. This is the reason why the numbers of websites that you can find online are rapidly increasing. It is easy to create your own website and start promoting your products to people from all over the world. Yet, the challenge in online marketing is on how you can attract people to go to your website and encourage them to make a purchase. This is when online marketers should consider using search engine optimization for their business.

What is Search Engine Optimization?

seoSearch engine optimization or SEO is one of the most popular marketing strategies that can help online marketers improve the amount of traffic that their website receives from day to day. You will provide your website with quality articles, make use of effective keywords, and use links in order to boost your web traffic. This will make your website become visible that will result in an increased of sale. The more traffic that you can get, the higher rank you can attain in search engine results.

SEO Trends that You Should Try for Your Business

•Make use of social media in supporting SEO.

As you can see, social media has a big influence on people’s lives. It is an efficient way of connecting with millions of people from different parts of the world. You can have a large scale of targeted traffic for your website suitable for beginners who wanted to build an online presence. Learn how you can optimize your social content for your web visibility.

•Using videos will always be effective for your website.

It is no doubt that videos can easily establish a connection with the viewers rather than using articles. People feel entertained and easily understand what you are trying to offer them. You can create your own videos showing your products and then upload them online. Use specific keywords for your content and successfully index your video so that it can easily be traced by Google.

•You have to make your website mobile friendly.

The world we have these days is full of devices. You can choose from tablets, laptops, smartphones, and a whole lot more. And because there are plenty of brands that are now mobile friendly, you also have to go with the flow if you want people to access your website anytime. People prefer searching for products using their phones because it is handy. In this case, you have to assure that the fonts, colors, contents, and everything that can be found on your website should be mobile optimized.

•Start using voice search functions.

With the busy lifestyle of people, even typing text in their mobile phones is a hassle. The best option for them is to use a voice search function. However, online marketers need to use long-tail keywords in order to make their content searchable.

•Know how to gather relevant contents for your website.

Many people search the web to acquire important information regarding a particular subject. If you can provide them the details they are looking for, then you will surely build a connection without thousands of people. Make sure that you get quality content from authorized sources.

•Take advantage of using mobile applications for your business.

Knowing that almost all people have their own mobile phones, you cannot stop them from using various mobile apps available. More and more brands make use of mobile apps that help them in improving their visibility. People can spend hours using applications which mean if you will have one for your business, then staying connected with people is not a problem.

Common Mistakes Bloggers Make and How Hiring A SEO Firm Could Fix Them

There’s millions of myths floating around the internet. Not all of them are related to pop culture and celebrity, a lot of them are about technology and how to get better return on your investment of time and management. In fact, you will find that when trying to focus on SEO, you will run into a lot of ideas that make sense at the time, but will only cause problems for you in the future. There are a lot of mistakes that bloggers make, and fixing them may be a complicated task. Instead of trying to fight a losing battle, it may be important to hire a SEO firm to come in and fix the mess, and restore traction within search engines. Highlight the mistakes that many make is simple, because it’s rampant. The following are just a few of the problems that are still posing issue for bloggers, webmasters and small business owners that set up websites.

The Link Issue Continues

seoAll major search engines frown upon buying links. You can definitely still buy links if you absolutely want to, but you better look at the URL closely. Not only that, make absolutely sure that you’re not just frivolously purchasing batches of these. When you hire a good SEO firm, they will not advocate the bulk purchases of these, and will try hard to remove the negative ones that are effecting your overall rank. Irregular linking activity is one of the biggest red flags that you’re going to see come up with optimization.

There are some legitimate linking strategies out there, but if you’re engaging in them through the use of directories, or low cost forum marketing, you are going to be disappointed when your traffic breaks down or completely dwindles.

Hiring The Wrong Content Writer

Blogging is a grand way to get your ideas down in a digital format. However, if you rely only on content to lead the way, and you’ve hired someone to do it for you, be very careful. Read through all the things that you’re handed, and do not post anything without running it through a plagiarism checker. Don’t accuse any writer of duplicate content until you have a firm handle on proof. Not only that, never post duplicate content, spun content, or anything that has been placed on another site before. Even if you purchase a pack of PLR items, don’t do it. Instead, have a SEO firm do the work for you and ask for optimal marketing in this regard. Do not copy, and never post large amounts of quotes unless you’re running a “quotes” site.

Page Rank is Hit Or Miss

pagerankWebsites today don’t live on PageRank alone. Don’t assume that if you have a PR 3/10, you’re doing something bad. Some of the biggest sites in the world only get around PR 5 or PR6 sometimes. Always be careful with this, and try to just work on optimization from a professional standpoint. In fact, you won’t even have to worry about this when hiring a SEO firm, because they will be the ones worrying about it for you. Professionals look at the nuances of PageRank and don’t really rely on it for the crux of their implementation strategy. Some sites can have PR 9/10 and deliver no value to you if they link to you. Furthermore, you could be sitting on 9/10 rankings and get no traffic, so don’t assume it’s the Holy Grail, because it’s not.

The one reason that you should definitely hire a SEO firm is simple, you won’t have time to manage all the moving parts associated with SEO, SEM, or any aspects of internet marketing. You may have wishful thinking, but when it comes down to it, you’ll find that it is a very involved, lengthy process.

10 Questions to Ask When Hiring an SEO Firm

Bring your ammos when interviewing a possible search engine optimization company to sign up with. Have all the questions you need to ask to get the valuable information you need. Here are 10 questions that you should remember.

1. Do you have a client portfolio?

seoEvery SEO firm has a client portfolio because their services are 100% results-driven. They market their services based on the success of their past and current clients. Telling you that they don’t have a portfolio is just like saying they can’t show it to you because the records are so terrible. Don’t fall for the confidentiality clause excuse because that’ll be a ridiculous rule in a marketing field where exposure is the game.

2. Can you present traffic graphs of your clients?

The top SEO companies can show their clients’ traffic graphs because they are all constantly going up. Declining to present is a sign that they are embarrassed of the traffic trends that their clients have.

They should be able to impress you by reaching your targets and delivering their promises. It doesn’t really matter if their graphs show slow and unsteady growth because what’s important is that they reach the target within the agreed timeframe. Sometimes, it takes months before you can see good results. The most important thing though, is that you see the results you want.

3. Can you commit to presenting a proposal before contract signing?

A proposal is always essential in any B2B transaction. You can’t enter an agreement that is not clear to you. You actually sign up for their tailored-fit proposal when you sign up with an SEO firm.Their portfolio and track record will all be useless to you if they cannot present a proposal to help you achieve your goals through their services. All the proposed plans should be in black and white for formality and assurance. Think again if they can’t offer a plan with no strings attached.

4. Do you have on-page and off-page optimization services?

SEO is categorized into two: on-page and off-page optimization. On-page optimization refers to the services directly made on your website, such as content creation and site mapping. They are done to improve your online relevance, improve the navigation experience, and increase conversion rate. On the other hand, off-page optimization refers to the services made outside of your website to improve popularity, such as link building and forum posting.

On-page and off-page optimization always go hand and hand because using only one may not be enough to reach your target, especially when your competitors use all the strategies they can have to thrive in the cutthroat world of online marketing.

5. Do you have major issues that affect the quality of your services?

This is where you can test their honesty. The top SEO companies are likely to be honest about their issues because they are confident that no hiccups can stop them from becoming the best in the industry. Besides, nothing is a secret nowadays. The reputations of SEO agencies are discussed online, so they can’t really hide anything, provided that you did your assignment before talking to them. Also, you can always contact their past clients since you’ll know who they are anyway.

Some issues that you may want to be wary about are server problems, conflict of interest (e.g. servicing directly competing websites), and lack of in-house staff (since everything is outsourced nowadays).

6. Do you offer local, national, and international search engine optimization services?

The thing now is more of going local than going international. Even Google acknowledges that. Businesses nowadays want to reach out more to their immediate target markets, mostly those living in nearby communities up to living in the same country. There is really no point in opting to go international if your website does not cater to international markets. It’s important that the search engine optimization company you are going to hire knows a lot about local marketing, especially if yours is just a local business.

7. Can you work with an existing marketing plan?

Maybe you already have an existing marketing plan, or you have a plan in mind at least. The firm you prefer should be able to incorporate your own idea of marketing with their own. You know what direction to take because it is your vision that should be followed. The firm should only be able to bring you to your goals, not dictate them.

8. How many membership accounts with directories and indexing sites do you have?

Having multiple connections with the top article, website, and PR directories is one of the biggest advantages of hiring them. Hence, they should be able to provide the best directories that ordinary people cannot easily afford. They need to give you an idea of how large their network is.

9. How large is your network and how many leads can you provide?

A firm’s network is another aspect that convinces clients to avail of their services. This network includes companies that they can tie up with, such as directories, indexing sites, tools and widgets providers, etc. Leads should also be discussed if you will be availing of off-page optimization services.

10. Do you have your own SEO writers?

The biggest part of content creation and keyword optimizing a website belongs to a team of SEO writers. You can be guaranteed with faster turn-around time and higher quality if they are all in-house. Freelancers may be tapped, but they shouldn’t be given the most important jobs like the priorities and the urgent ones.

How to Make the Most out of SEO

Search engine optimization, abbreviated as SEO, is a compilation of techniques and methods, the purpose of which is to ensure that your web site will be properly placed on the web and be visited by more people every day. It is one thing to have site visitors, but the more important task is to convert those visits into leads and business ventures.

SEOSearch engine optimization is an internet marketing strategy that considers several things to ensure that its user can have the most out of this technique. SEO takes into consideration how search engine works, as well as what people actually search for and which search engine they prefer.

So how can you maximize your search engine optimization? You should know what search engines are looking for. Your content should be relevant to what the users are looking for. Relevance focuses on four things:

  • Content – which includes the theme, the text and the description given
  • Performance- which focuses on the reliability and functionality of a web site. Is it fast? Does the site work properly?
  • Authority – refers to how your web site is viewed by others. Are other users citing your work as reference for their works?
  • User experience – is it easy to navigate around your page? Is it safe? Is it user-friendly?

Aside from knowing what search engines are looking for we should also know and avoid what they are not looking for. Search engines avoid the following, so should you.

  • Keyword stuffing –the overuse of words in a given page.
  • Doorway pages – acting as a door to another site. When a user searches for an item, the search robots throw your site on their list, but when the user opens your link, you redirect them to the real site, which is after they are counted as a visit for you.
  • Content duplication – repeating the same block of content on the same page or posting the same content on another site.

One way to help you improve your ranking is a constant upload of fresh contents and contents that appeal to human interest. Your content should be well-written, good and unique. You want to make sure that people will go back and refer to your content rather than have one look at it and delete you from the list of possible resources.

Optimization is not just about working on one platform alone. You should practice consistency by using keyword phrases not just on your site, but your Twitter, Face book, LinkedIn and email accounts as well.

Consistency is not just about consistently using the word on your content, but also applies to domain names. It is preferable to buy old domain names, but do make sure that the previous owner has no shady past. To maximize SEO include your keyword in your URL or domain name. A strawberry farm can use as its domain name. This will ensure that when one searches for a strawberry farm the list will include this domain name in the results list.

link buildingAnother means to maximize SEO is through link building. However, it is important to remember that in link building it is not about quantity, but all about quality. A single, great and concise link is far better than several, poorly written and of poor quality links. Do not overdo it and start a link farm. A link farm is defined as a group of web sites, where each site contains hyperlinks of all the sites within the group. Sometimes, lists included in the link are not related to one another therefore making the site unruly, unorganized and definitely something you would not want to come back to any time soon.